May 25, 2017

Entrata Student Named Management Brain of Trinitas

entrata logoTrinitas, owner, investor, developer, builder and manager of nearly $300 million in student housing assets consisting of more than 2,800 student housing beds, has chosen Entrata Student as its designated property management software provider.

“Our driving force behind the selection of Entrata was to enlist a system and partner that would better serve the nuanced needs of student housing,” said Mark Larson, Chief Financial Officer of Trinitas.  “That approach was intensified to also find a partner that was actively improving and eliciting feedback on their product for future innovations in the space.  Entrata was the platform and the partner we were looking for.”

Entrata Student is a software tool designed to specifically meet the unique needs of student housing operators. It allows the company to improve forecasting, keep organized when turning beds and enables online lease signing and automated renewals.

“Entrata Student is an integrated, cohesive platform that drives us to perform better in resident management, leasing, marketing and turnover,” said Larson. “Having an integrated system for all of those management functions allows us to exploit synergies in our information to make better decisions more quickly.”

Entrata Student leverages the power of Entrata Core to incorporate Trinitas’ property accounting, purchasing, facilities, and leasing data into one comprehensive property management system.

“On the analytics front, our property and portfolio analytics take less time to generate and process through the simplicity of Entrata data extracts,” said Larson.  “Quite simply – all parts of our management business have become quicker, more productive and more accurate.”

In addition, it houses all of Trinitas’ resident management information, and provides instant feedback on important metrics such as occupancy, leads, traffic follow-up and countless other quick-look metrics that are important to running Trinitas’ business.

“At the site level, our efficiency and effectiveness in prospect follow-up has been phenomenal,” said Larson. “We have seen an approximate 40 percent increase in our follow-up schedule through the automation of that process within our Entrata system.”

Entrata allows its users free access to the data collected in the system, enabling Trinitas the ability to easily extract data out of the system for portfolio metrics analyzed by its executive team and investors.

“As a company, our entire site and corporate management team rely on Entrata as the management brain of our organization,” said Larson. “From a Vice President analyzing leasing trends, a leasing agent performing follow-up and a maintenance technician being notified of a work order – Entrata works efficiently across our entire organization.”

For more information on Entrata Student or how to implement Entrata at your organization, please visit www.entrata.com or contact your sales representative.

ABOUT TRINITAS

Trinitas is a fully integrated student housing company that finances, develops, constructs and manages high quality student housing communities at major universities throughout the United States. Trinitas currently owns and manages nearly $300 million in student housing assets consisting of more than 2,800 student housing beds. The privately held real estate development company is currently developing over $200 million in student housing assets consisting of approximately 2,000 beds for 2017 completion. Trinitas is headquartered in Lafayette, Indiana. Learn more about Trinitas at www.trinitas.ventures.

ABOUT ENTRATA

Founded in 2003, Entrata® is the most comprehensive property management software provider with a single-login, open-access Platform as a Service (PaaS) system. Offering a wide variety of online tools including websites, mobile apps, payments, lease signing, accounting, and resident management, the Entrata® platform currently serves more than 20,000 apartment communities nationwide. Entrata’s open API and superior selection of third-party integrations offer management companies the freedom to choose the technology and software that best fit their needs. For more information, go to www.entrata.com.